FOR INVESTORS & ACQUIRERS

Investing in Blueth Chess

A serious product for serious chess improvement — with a real path to sustainable revenue.

THE PRODUCT

Blueth Chess is a full-stack chess improvement platform: play, analyze, diagnose, train, repeat. It integrates every step of the improvement cycle into one product, instead of forcing players to stitch together Lichess, Chessable, YouTube, and spreadsheets.

THE PROBLEM

Online chess is fragmented. Players can find games on one platform, analysis on another, and study materials on a third — but nothing connects the loop. Improvement is left to the player's willpower and Google skills. The result: most players plateau and quit.

WHY NOW

AI-powered coaching has gone from research paper to production-ready. Engine analysis is commoditized. The missing piece isn't technology — it's product integration. Blueth is the first platform that owns the full improvement cycle and uses AI to close the loop between play, diagnosis, and deliberate practice.

WHAT MAKES BLUETH DIFFERENT

1Full mastery loop: play → analyze → diagnose → prescribe → practice → retest
2AI coach that generates personalized training plans from your actual game weaknesses
3Integrated opening preparation tied to your real repertoire
4Drill engine with spaced repetition built on your personal mistake patterns
5Not a game marketplace — a structured improvement system

WHAT IS ALREADY BUILT IN BETA

Blueth Chess is fully free during beta. The following is live and usable today:

✓Live multiplayer chess with reliable clocks and matchmaking

✓Stockfish-powered deep analysis with move classification

✓AI coaching with weakness diagnosis and personalized plans

✓Puzzle engine with curated and generated tactical training

✓Opening explorer and repertoire preparation

✓Game import from Lichess and PGN files

✓Social features: clubs, study rooms, messaging

✓Tournament system with live spectating

✓Full progressive web app with mobile support

INVESTMENT TIERS

Angel Seed

$5,000 USD

→Early angel stake in Blueth Chess (LaunchDay Studio)
→Revenue share model or small equity position (terms discussed directly)
→Quarterly investor updates (product progress, revenue, user growth)
→Name in "Early Believers" section (optional)
→Priority access to all premium features when launched
→Discord VIP investor role

Strategic Angel

$10,000 USD

→Everything in Tier 1
→Larger stake position
→Monthly investor calls with founder
→Input on product roadmap (advisory capacity)
→Early access to premium study products
→Listed as "Founding Investor" on the site (optional)

Major Angel

$25,000+ USD

→Everything in Tier 2
→Meaningful equity position
→Board observer rights (optional)
→Strategic advisory role
→Custom terms negotiable

FULL PRODUCT ACQUISITION

Starting at $150,000+ USD

WHAT THE ACQUIRER GETS

→Full codebase (Next.js monorepo, all services, all workers)
→All user accounts and data (with proper consent/transfer)
→blueth.online domain and all brand assets
→Infrastructure documentation and deployment playbooks
→60-90 days of founder transition support (knowledge transfer)
→All intellectual property (code, designs, AI training pipelines, analysis systems)

TERMS OVERVIEW

•Price depends on user count, revenue, and code quality assessment at time of sale
•Due diligence period (buyer inspects code, infrastructure, user metrics)
•Escrow-based payment structure
•Non-compete: founder will not build a directly competing chess platform for 2 years
•Transition support included in price

MONETIZATION — AFTER BETA

Free during beta to build player base and trust. Post-beta revenue comes from premium study products — personalized chess books, custom opening courses, deeper coach-guided learning — in the value tier of Chessable-style premium content, but more personalized and integrated.

PLANNED PREMIUM PRODUCTS

→Personalized chess books generated from your game patterns and weaknesses
→Custom opening books built around your actual repertoire and mistakes
→Premium study courses with deeper engine-assisted explanations
→Coach-guided learning loops with richer, longer study plans

These are real planned products, not vaporware. They're the natural extension of the analysis and coaching tools already live in beta. We'll ship them when they're ready, not before.

WHY PERSONALIZED STUDY PRODUCTS MATTER

The chess education market is dominated by generic courses sold at premium prices. Chessable alone has proven that chess players will pay $30-$150+ for structured study material. But every course is one-size-fits-all.

Blueth already knows each player's actual weaknesses, opening repertoire, mistake patterns, and rating trajectory. That data is the foundation for generating genuinely personalized study products — books and courses written for a single player, not the market.

This is the core monetization thesis: integrate the full improvement cycle, then monetize the premium learning products that only an integrated system can create.

USE OF FUNDS

1Engineering: shipping premium study products and deepening the AI coaching layer
2Infrastructure: scaling real-time game hosting and analysis pipelines
3Content: building the premium study product pipeline (personalized books, courses)
4Growth: player acquisition and community building

CURRENT INVESTMENT PATH

Blueth is open to conversations with serious investors. Product demos, traction data, and deeper roadmap materials are shared after initial contact. Formal terms and structure are discussed directly with qualified interested parties.

Initial contact

Reach out to the founder via email. Share your background and interest.

Product walkthrough

Receive a deeper look at the product, including live demo, traction data, and technical architecture.

Roadmap & strategy conversation

Discuss the full roadmap, monetization plan, and growth strategy in detail.

Terms & structure

Formal investment terms and structure are discussed directly with serious interested parties.

This page is informational and intended for conversation purposes only. It does not constitute an offer to sell securities or a solicitation of an offer to buy securities. Investment terms are discussed directly with interested parties.

VIEW TERMS & CONDITIONS

1. Not a securities offering

This page is informational; investment terms are discussed privately with serious parties.

2. No guaranteed returns

All investment carries risk; past performance of other chess platforms does not guarantee Blueth's results.

3. Revenue share terms

For revenue-share-based investments, specific percentages, caps, and payment schedules are negotiated individually.

4. Equity terms

For equity-based investments, valuation, cap table, and legal structure are discussed with qualified investors.

5. Acquisition terms

Acquisition pricing, due diligence scope, and transition details are negotiated directly.

6. Jurisdiction

LaunchDay Studio operates internationally; applicable legal jurisdiction is determined per agreement.

7. Confidentiality

All investor communications and shared materials are treated as confidential.

8. Right to decline

LaunchDay Studio reserves the right to decline any investment or acquisition offer at its sole discretion.

GET IN TOUCH

Start a Conversation

If you're interested in the business behind Blueth Chess, we'd welcome the conversation. Fill out the form and we'll be in touch.

bejiepaulo@gmail.com

Not looking to invest, but want to help?

Support Blueth as a beta backer on Gumroad

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